One of Sri Lanka’s most reflexive and customer-centric banks, DFCC Bank has invested heavily in innovation and agility development amongst its people. The innovation and agility transformation within DFCC Bank is coordinated and led by the DFCC Agile Innovation Centre and HR departments both helping inspire the Bank’s people. This initiative is equipping the Bank the ability to skilfully manoeuvre the challenging modern business environment while inspiring people-led transformation.
The best and most innovative thinkers and problem-solvers amongst DFCC Bank’s cadre were recently recognised at the DFCC Agile design thinking Capacity Training certificate Awards 2023, a special awards programme designed by the DFCC Agile Innovation Centre to recognise excellence in design thinking. The training programme commenced in 2022 for 45 hand-picked staff members from the Middle and Senior management of the Bank. The training was conducted by experts from the Innovation Quotient team (IQ) with whom the Bank collaborated. 34 staff members were awarded certificates based on evaluation by the trainers and peers which were categorised under gold , silver and bronze.
This workshop is part of the DFCC Agile innovation centre of excellence project to introduce design thinking methods and tools to help develop value propositions and solutions to effectively manage the challenges of the modern marketplace caused by automation, adoption of artificial intelligence, big data, the emergence of new entrants and rapid changes in consumer behaviour. The approach was through offline and online clinics, which included modules on identifying value propositions, testing it, building prototypes and business case preparation, and pitching the story for investment and business integration.
Commenting on the occasion, Mr Thimal Perera -Director and Chief Executive officer – at DFCC Bank said, “Amidst the challenging and dynamic environment of modern business, we are keen to equip our people with the tools they need to emerge as thought leaders and be leaders of change and transformation. We need to adapt quickly and be agile amidst the present environment, and as we are a customer-centric, people-oriented bank, this agility must become part of our culture and people. This is just another way we are investing in our people so that they can always be one step ahead and look after the needs of our customers and add value to their lives. I take this opportunity to congratulate the participants and those who were recognised at the Awards while encouraging all our people to always think out of the box and look at things from new perspectives.”
About DFCC Bank
DFCC Bank is a full-service commercial bank with a rich history of 68 years, and offers a diverse range of commercial and development banking services. As part of its Sustainability Strategy 2020-2030, the bank aims to become a leading institution that contributes towards greater resilience through the creation of resilient businesses and supporting green financing and sustainable, socially responsible entrepreneurship. The Bank has received numerous accolades, including being named the ‘Most Trusted Retail Banking Brand’ and the ‘Best Customer Service Banking Brand’ in Sri Lanka in 2021 by Global Brands Magazine UK, and ‘Market leader in Cash Management 2021’ by Euromoney. Additionally, DFCC Bank is ranked among Business Today’s Top 40 Corporates in Sri Lanka, is rated A- (lka) by Fitch Ratings Lanka Limited, and is regulated by the Central Bank of Sri Lanka.