30 Mar 2022
CAPTION: The signing was held virtually together with Director/CEO Dimantha Seneviratne and Senior Vice President Sanjaya Perera
National Development Bank PLC announced its partnership with Sri Lanka Test Cricket Captain Dimuth Karunaratne and T20 vice-Captain Charith Asalanka as Brand ambassadors for the year 2022. The contract signing with these two sports personalities took place recently in the presence of NDB Bank CEO Dimantha Seneviratne and Senior Vice President Sanjaya Perera.
During the signing ceremony, NDB Bank’s CEO thanked Dimuth Karunaratne for his continued support towards the NDB Brand and also congratulated Charith Asalanka on his recent appointment as vice-captain of the T20 team for the Sri Lanka tour of Australia earlier this year.
Karunaratne has made an impact in Test cricket, earning selection in the ICC’s Test Team of the Year 2021, and was recently nominated for ICC Test Player of the Year. He has been associated with NDB Bank as its brand ambassador for the past two years and has enjoyed a close relationship in supporting all of the Bank’s endeavors.
In line with its future focused approach, the Bank also took steps to appoint Charith Asalanka, a young, exciting and upcoming cricketer who represents the future of Sri Lankan Cricket, as its brand ambassador from this year. Asalanka’s combination of stability, passion and innovation which he brings to his game goes well with the values NDB stands for as well.
The association is expected to carry throughout the calendar year 2022 including the T20 world cup and will cover the brand ambassadors’ involvement with the different digital innovation led initiatives of the bank.
NDB Bank has taken the step to position itself as the pioneer in this digital transformation journey with its new brand positioning “The Future is Banking on Us”, embracing a digital future and re-imagining the face of banking for its customers.
NDB has continued to remain at the forefront of digital banking, constantly introducing novel methods to the Bank’s clients as well as all Sri Lankans. Most recently, the Bank was felicitated with nine awards at the National Business Excellence Awards including the Overall Winner – Silver Award as well as the Gold award in the Banking Sector. The Bank was also awarded the “Best Digital Bank 2021” at the Asiamoney Best Bank Awards for Sri Lanka in addition to being crowned "Sri Lanka’s Best Bank 2021" by the prestigious Global Finance Magazine of USA, and is the “Most Awarded Corporate 2021” as per LMD ranking. NDB is the 4th largest listed bank in Sri Lanka and the parent company of the NDB Group. The only financial services conglomerate in Sri Lanka, NDB Group is uniquely positioned towards assisting the growth and development of the Sri Lankan financial market to provide its customers seamless access to the product and service offerings of all its group companies.